Philadelphia Printer

The most expensive liquid in the world may be the ink located in the cartridges used for ink jet printers.  Did you realize that it costs around $2,800.00 a gallon for this ink?  With expenses like this, it’s not surprising that many new computers now include a color ink jet printer for free—the computer company will probably make more of a profit on replacement cartridges than they did on the original computer.

So how does this affect you?

Ink jet printers may make sense for casual use at home but they can be a huge burden to office budgets. More and more businesses are realizing that a color multifunction system is a smart part of a cost reduction strategy.  continue reading...

Digital cameras have become a necessity for businesses. They’re inexpensive, easy to use and create a message that cannot be expressed with words. Of course getting the pictures onto a marketing statement or proposal is another step that needs to be addressed. Businesses are now using color multifunction systems to print color digital photos at blazing speeds at a fraction of the cost of slow photo printers.

Personal Photo Printers vs. Color Multifunction Systems (MFPs)

· Personal photo printers are slower than MFPs taking multiple minutes to print a photo compared to an MFP’s speeds of up to 45 photos per minute.

· Most personal printers do not allow you to print on letter-sized paper, limiting you to a 4 X 6 size. MFPs conveniently let you print high-resolution photos on normal 8.5 X 11 size paper.

· Photo printer paper is expensive and cost per photo can be from 25 to 80 cents per page. MFPs can reduce that cost. continue reading...

My last couple blogs have been about the unseen costs of printing and the benefits of color. So how can you responsibly incorporate color printing into your business plan without running up costs?

1. Reduce Use of Ink Jet Printers

Inexpensive to purchase, inkjet printers are actually the most expensive color output devices to operate. This goes hand-in-hand with office supply stores advertisements focusing on their high profit ink jet cartridges. While convenient for small home office print jobs, ink jet printers become inefficient, slow and costly when running lengthy full color documents.

2. Cut back on Unnecessary Background Color

Documents with solid color backgrounds use significantly more toner and increase the cost of printing. Instead, use bright colors on a white background. Your handouts will be easier to read and look more professional. continue reading...

Studies have shown that as much as 60% of consumers decide to purchase a new product based on its color rather than quality, workmanship or price guarantee.

It makes sense then that color should be included within proposals and marketing statements.

Here are some practical ideas to include color in your proposals and improve your sales effectiveness.

Put the client’s logo on your proposal. Make sure the client’s logo is larger than your own.
Incorporate the client’s colors throughout the proposal. This keeps the document familiar. continue reading...